Homebrew : Logo + Stationary Design
Student project to design a concise and easily immersive application for all to use. To make it compelling and informative. Portraying innovation, adaptation, and progression. All the while providing ease of use for networking and connecting/communicating. Organizing the app in a way that allows for easy sharing of tips/tricks, questions, recipes, and vice versa for replies / saving pages/recipes/information.
The object - this app - would be a networking and sharing space for anyone interested. Allowing individuals/companies to share and exchange brew tips and homebrew recipes, search - find - and save recipes from others, as well as interacting with others who’re equally as passionate.
Designing + organizing all sections of the app / what it does and how it should work. Hiring the right people to actually develop the application. Generating a series of functional logos and picking the best and final version. Creating stationary, envelopes, letterhead, business cards, thank you cards, etc. that match the brand’s overall identity.
An accurate and functional logo, along with a stationary package that represents the brand’s values and vision. Consistent typographic choices and color schemes recognizable to the brand.